August 6th, 2009BSNL to Accelerate 3 G Services
BSNL to Accelerate 3 G Services
As the private telecom operators are still waiting for 3 G spectrum auction, state-owned telecom major Bharat Sanchar Nigam Limited (BSNL), which is among the Top 10 global telecom companies, is expected to take 3 G services to 700 cities by the end of 2009.
BSNL will also focus on delivering 3 G-enabled value-added services (VAS) to fuel growth. The net outflow for taking this service to multiple locations is expected to be around Rs 2 ,700 crore.
“We’ll launch 3G services to 700
cities by end of current year. BSNL has
started mobile TV, broadband and video
call services to its subscribers. We ll
soon launch 3G VAS, including
video-on-demand,” said S S Sirohi, DDG (VAS), BSNL while speaking at a recently-held telecom event.
BSNL will also offer free video incoming calls to all its 2 G subscribers who have handsets with 3 G capabilities for a promotional period of three months.
In addition, the telecom major is expected to offer free local SMS and BSNL’s portal browsing to all its 3 G customers. The differentiator will be VAS, and not voice services. The innovations and application developments will evolve around mobile platform. The rural areas are expected to generate more demand. said he.
The rural market is expected to get more than 50 percent of the total telecom investment in the next two years.
BSNL has taken a lead to provide 3 G services to our customers. New mobile users are coming from rural India. There is, however, a need for government to offer schemes to increase purchasing power of the villagers, said Sirohi.
Early this year, BSNL has already launched its 3 G services on a commercial basis in some B-class cities, including Lucknow, Agra, Ranchi, Jaipur, Ambala, Shimla and Jalandhar.
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